The guide below provides clear and practical guidelines to optimize the presence of Quebec duck products both in-store and online. It covers best practices in assortment, shelf placement, merchandising and point-of-sale (POS) materials, flyer integration, promotional strategy and seasonal displays. It also highlights the key drivers of an effective omnichannel approach, including loyalty programs, experiential marketing, and online recipe integration.
Designed for store managers, category buyers and in-store teams, this guide aims to equip retailers with the tools to maximise sales while showcasing a distinctive, 100% Quebec product, crafted with the expertise of our farmers and processors.
