It sparks consumer interest by creating a simple, visual, and sensory shopping experience—one that inspires trial and encourages repeat purchases.
In recent years, duck has become more democratized. Duck farmers and transformers are innovating and now offer an increasingly varied and accessible product range.
Maximize the presence of all category segments by offering a broad mix within each: Different brands, Fresh, frozen, and shelf-stable items, a wide selection of cuts.
Ensure optimal in-store visibility through wide distribution and consistent supply.
Make it easy for shoppers to find Quebec Duck and encourage purchases by grouping the products together—especially in the refrigerated section.
Position fresh duck near chicken and beef: as a red-meat poultry, duck is gaining popularity and deserves visibility alongside everyday animal proteins.
Because it also comes in a variety of processed formats, duck can be placed in several strategic locations:
1 Léger survey, 2022
Stimulate impulse purchases by creating interruptive displays along the shopping journey.
Build cross-merchandising displays with complementary items such as cranberries, citrus fruits, raspberries, root vegetables, leafy greens, jasmine or basmati rice, or sauces (fruit-based or pepper sauces).
Position Quebec-raised and transformed Duck early in the shopper’s path—such as near fresh produce or the meat section. Protein is often the starting point in meal planning, making it a natural anchor for purchase decisions.
Install promotional materials supplied by Quebec Duck farmers and transformers in key shopper touchpoints along the shopper journey, especially within the dedicated Quebec Duck section. To request these materials, contact the participating companies directly.
Also ensure that Aliments du Québec labels and signage are clearly displayed.
2 NIQ Canada, Syndicated Study – How Canadian Grocery Shoppers Will Respond to U.S. Tariffs, Mars 2025
