It ensures Quebec-raised and processed Duck has a consistent presence at every shopper touchpoints—where they seak information, shop, and purchase—while adapting to evolving hybrid shopping habits.
Retailer loyalty programs can be fully leveraged to grow the Quebec-raised and transformed Duck category. They provide an excellent opportunity to drive trial, encourage discovery or re-discovery of local duck products, foster customer loyalty, increase purchase frequency, and stimulate cross-purchases—ultimately boosting the average basket value.
Offering bonus points on duck products can motivate shoppers to add them to their basket or inspire them to try new items, thereby increasing total transaction value.
These programs also make it possible to create attractive combo offers, such as “Buy X + Y and earn Z points”, or to direct shoppers toward Quebec Duck products through targeted bonus points.
A strategic online presence helps raise awareness of the Quebec-raised and transformed Duck category while making it easier for shoppers to add products to their basket.
Online complementary purchase suggestions help consumers plan their meals around duck, easily pairing it with other products.
In store, tools like QR codes make it simple for digitally savvy shoppers to access recipes, product information, and inspiration directly from their mobile device.
To demystify the category and move away from the perception of duck as complicated or exclusively gourmet, focus on:
Experiential marketing is a particularly powerful way to win the hearts of consumers. To build a strong and lasting emotional connection with your clientele—and to nurture loyalty towards Quebec- raised and transformed Duck—nothing beats a positive and engaging experience. Here are some concrete ways to make Quebec Duck shine in store and beyond:
